Apps,  Social Media,  Technology

Instagram Video: What is IGTV and How Does It Work?

The internet is buzzing with this new application from Instagram called IGTV. Instagram presents the next big thing in mobile TV, an app that will give YouTube a parallel competition. Now, everyone is asking what IGTV is? And what can users expect from this all-new, mobile-friendly application?

What is it IGTV?

IGTV is an in-app and also a stand-alone app from Instagram. Instagram launches IGTV video hub for creators across the world, to connect with an audience. The application offers much more to Instagram’s video application and design to give you an experience topping that of contemporaries like YouTube and Snap Chat.



Instagram’s new video app is easily downloadable as a stand-alone app in your mobile phones; it can equally also exist as a feature on your Instagram page. Creators are allowed the chance to post longer videos and create a channel that everyone can view.

This new video application from Instagram comes with endless possibilities and features to excite and captivate users. Top on the list is that videos are full screen and vertical, designed for how you use your phone. No more muffled speakers, landscape orientation or having to hold your phone with both hands to watch or make a video.

Why do we need it?

Instagram video is built to operate like your regular television, which springs to life as soon as you turn it on. Videos start playing spontaneously within the app. At the bottom of the screen are all icons for easy navigation; you can view videos from creators you follow, or from your most favored creators. You can also like, comment and send videos from IGTV to your Instagram contacts. Instagram also includes a “continue watching” section that allows you to revisit unfinished videos!


With IGTV anyone can become a creator, turn to your user-friendly app, follow the prompt and start uploading. Videos now last much longer than the usual 30 seconds to 1 minute Instagram videos. For a start, average creators can upload videos of up to 10 full minutes, and as your audience grows, IGTV increases that number to 60 whole minutes!

What is the point?


This app is not just fun for young adults and teenagers; it is also designed to appeal to businesses as a great platform to showcase goods and services and draw you closer to a much larger audience.

So far, most users are saying there’s everything to love about IGTV; others think Instagram still has a long way to go to compete effectively or to give that maximum satisfaction.

IGTV brings you amazing and engaging video quality, for your business, family, and friends or to reach out to your fans.

Is IGTV the future of video? Do you think users are glad to see it come so soon? I would love to hear your thoughts in the comments below.

I moved abroad after graduating from university to pursue a career in online marketing and consequently fell in love with traveling. I currently reside in Berlin working for an online marketing company. When I’m not working or creating content, I’m probably out with some friends, watching movies, listening to music or working out!


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